Blue Flower

How to make your employees want to see your business succeed

A fundamental part of business is maintaining the employees of the business. Ensuring that your employees show up for work is one thing, but many businesses are falling drastically short in their projected goals because employees are not engaged in their work. Sure, your business may have a low turnover rate and on paper it appears that you have dedicated and hardworking employees. But is this the reality of the situation? The harsh truth is that only 31.5% of all employees are actively engaged in their job. The odds are that your business could use some ideas to boost your employee engagement. Here are 5.

Employee Engagement Idea #1:

 engagement ideas for your business

Hire Employees that are interested in your business

It may sound a bit rhetorical, but many employers skip the planning process when it comes to hiring. It may be true that a potential employee has an outstanding resume, but does that employee really want to work for you or is that employee coming to you because they know you can pay their desired salary?

Businesses should ensure that they have employees which are engaged in their business by setting detailed and realistic job descriptions and seeking ONLY those employees that can fulfill all of the desired criteria. Where your company may offer a level of training, your main focus should be on the productivity and profitability of your business, not on ensuring that those you hire understand how to do the basic functions of the job.

Employees that have a firm grasp of the job responsibilities and have a passion for doing that job are more likely to be actively engaged in the business. You would not want to hire a taxidermist to fulfill a veterinary position. There would be a conflict of interest. The same is true for any business. Hire employees that have the qualifications and want to be there.

Employee Engagement Idea #2:

Provide a level of trust with your employees

Businesses which have manager which disclose a level of transparency to employees are more apt to have employees that are engaged in the interests of the company. I would not recommend disclosing company secrets to employees, but a certain level of disclosure provides a sense of confidence in employees which boosts the moral and overall engagement of employees.

Trust goes beyond just information. Business owners need to be trusted that their policies and procedures are implemented at all levels of management. If you want to have employees engaged in your business, you must show that you are engaged in the business. Leading by example will build a level of trust with your employees. Employees which believe that you are not solely out to make a buck (regardless of if this is true or not) but that you are interested in the employees and services /product you provide, will be more actively engaged in your business.

Employment Engagement Idea #3

Become a family not a dictatorship

Employees are best engaged in a business that they can personally associate with. As we spend a greater portion of our lives working, most employees seek out careers where they can identify with other co-workers and managers. Where it is true that your business is a business and not the employee’s immediate family, there should be a level of camaraderie that conveys a family like atmosphere.

Bringing your employees into a “family” instead of a dictatorship means that you involve employees in the decision making process of the business. Feedback and suggestions are taken seriously and help with the innovations and creativity which will move your business forward. If your employees see you as a business that they can be a part of, they will be more engaged in that business than in a business in which they feel as if their opinion does not matter.

Employment Engagement Idea #4

Be goal oriented

A business that is not goal oriented is bound to fail. Set a specific plan and strive for it. Every business wants to be profitable and successful. This is not a goal. This is the function of commerce. Establish steps in order to ensure that your business is profitable and successful and then share those goals with your employees. Better still, have your employees help you in the planning process. Engaging your employees in the goal setting process ensures that not only are realistic goals set for your business, but that those goals seem to be obtainable by your employees.

Don’t just set a goal and say good job if it is achieved or scorn your workers if it falls short. Some form of a celebration or incentive needs to be put into place to motivate your employees to reach the goals you have set for your company. On the same scale, when goals are not met there needs to be consequences as well. You cannot be biased on your scale of success if you want to have actively engaged employees and a profitable business.

Employment Engagement Idea #5

Surveys

Surveys, such as those provided by site such as Survey Monkey or Survey Shaker to name a few, incorporate all of the ideas above in one location. You do not have to worry about a large paper trail or consider which employees are actually participating and which employees are not. You will know.

There are a vast number of employee engagement ideas that you can have customized into your Employee Engagement survey. Whether the survey is to see which employees have the highest customer return rates, which employees are producing product at a rate above the required daily quota, department  suggestions, employee feedback, or a number of other ideas.Your business is dependent upon your employee engagement. Ensure that you have the best results by using the most modern methods to encourage employee engagement.

 

What does a digital marketing agency do

What does a digital marketing agency do part two

 

Hiring a digital marketing agency can often be one of the best things a company ever does. The expertise the agency has, not to mention the experience, means that it can offer real branding and marketing value. But many businesses are still unsure as to what a digital agency actually does. In this short series, we are going to address this issue, and hopefully give you some ideas on the work that is done and the impact it can have on a company and it’s success.

 

One key aspect of all of this is the fact that the digital marketing landscape is always changing. Every day there are new aspects to be aware of, new directions to note and to follow. New techniques may suddenly spring up from the Internet, techniques that bring huge benefits, but are complex to understand and master. This is where a digital marketing agency comes in handy. It is able to keep it’s ear to the ground and be aware of these techniques so that it can use them in your campaigns. This is the beauty of the digital agency. It knows what works, and it knows how to find out what else is on offer.

 

Your backup

 

This is your backup. As new technologies and methods come out, you need to be able to rely on some people to find these and use them in your favour. There are a lot of issues around chat technology right now, for example, and this could mean that your current marketing strategies are running out of steam. Having a good digital marketing agency on your side means that you are able to stay one step ahead of the game before the game throws you out. This is invaluable, and could actually save your business.

 

What’s more, a high quality agency can actually push the envelope a little. They can take ideas and flip them over, so you have a new way of looking at things. They have creatives in their offices, and those creatives can bring a whole new perspective to things. They could even be responsible for your content going viral, for example, simply because they know how to spot trends and even create them. It is arguable that none of this would happen within your company, which is probably much more focused on making profit in your particular field than creating an infographic.

 

They can also better understand your brand. They will get to know you and your brand and be able to create marketing that focuses exclusively on you and what they know about you. This is of course something you can do to an extent, but the fact is that an agency can produce a holistic, more effective overall branding message than you ever could, simply because they have an objective, professional approach. They can stand outside your company and look in, with a view to ensuring that they create a rational but engaging branding message. This is opposed to what you might do, which is create a message that you know has to make money.

 

You don’t need the pressure, and knowing that an agency is acting on your behalf, taking risks and generally making sure that everything possible is done to try and build your brand, you can sit back, relax and focus on you business. This is the beauty of having an agency working for you, so you have to bear that in mind when considering the advantage of having an agency on your side.

 

Finally, you have to know one clear benefit, and that is cost. Believe it or not, a digital marketing agency is only ever trying to save money and be more efficient with its activities. This is because they wok so hard for a number of clients. Making everything more streamlined and focused on saving money means that the savings get passed onto you. The only way to see this happening is to spend three months trying to get the same level of exposure and impact that a digital marketing agency does yourself. You will find that the work and the resources that go into tis particular exercise means that you end up spending a considerable amount of money. You can avoid this by passing the work onto an agency, which will immediately cost you less money in the short and long term.

 

So these are the ideas behind what an agency actually does. They are well positioned to be able to bring you great results for minimum costs. And who the results start flowing in the form of enquiries and more revenue, you will see how truly cost-effective the agency can be. They do a lot, and it is important that a client is fully aware of all that hard wok.

 

 

marketing

In the world of business, one of the oldest pieces of advice that anyone has given to a person who wants to start their own company is that they must delegate to a certain degree. You can take on a lot of work if you are trying to build your own company, and this can lead to burnout or worse if you’re not careful.

 

When it comes to digital marketing, the initial idea of having your team in-house, developing digital marketing strategies and implementation might seem quite attractive. However, after some time you may well realise that this was not such a good idea. Instead of having a harmonious team that works hard to bring you great results on digital marketing, you have a team that is going off in plenty of different directions and not meeting anywhere in the middle.

 

When it comes to digital marketing, you have to hit the ground running and you have to work hard to build up a certain amount of digital marketing before you can say that you are definitely in the game. This means working hard to produce expertise and insight and then using that to create high-quality digital marketing.

 

This expertise may take some time to develop if you’re working with a team that you know well. However, if you decide to go down the route of hiring a digital marketing agency in London, there is a very good chance that you will gain traction quicker and therefore bring in more results. These results can lead to a better ROI than you would receive from an in-house team.

 

So what are the signals that should be telling you that you need to find the help of an external digital marketing agency? Well, one of the first signs lies within your current team. You can spot certain aspects of their behaviour and their approach to work that should tell you quite quickly that you onto a loser rather than a winner when it comes to digital marketing.

 

Inconsistency

 

Your first sign is branding inconsistency. This is when your team are working hard but seemingly working apart. You may look at your logo, for example, and find it has a completely different colour to any other aspect of the visual impact of your brand. This has huge ramifications for your company, but thankfully it is quite rare. Branding inconsistency will probably come up within more acute areas. You might notice a jarring font on one piece of printed material that has been taken from the web. This can mean that your team is simply not talking to each other when they are creating the materials that you need to market and sell your products or services.

 

If this kind of thing is happening then you may well want to consider taking on the services of an agency that does branding and marketing for a living. Digital marketing agencies in London does nothing other than help companies brand themselves. You need to be part of the action. Contact one of these agencies and enquire about how they can help you and your company survive.

 

Your next major problem could be that you’re finding it difficult to build systems around Your people. Systems are important, because they help with workflow. But if you’re finding that you can’t actually build systems around people and that the systems start and then quickly falter, your in-house digital marketing team simply is unable to communicate with each other. They are also obviously proving resistant to your authority in some small way at least. They don’t want their work to be controlled or directed.

 

The answer again is to consider the possibility of finding some outside support. An external digital marketing agency can quite easily step in and take over a project. It can quickly provide you a strategy that you can implement, and it can work within its own systems on an external basis to help improve your digital marketing effectiveness. This doesn’t take long to do, because once they are on site and working alongside you, you should find that they start communicating with you regarding the new systems and the results are bringing it.

 

Finally, the last sign that shows you should be thinking about using an external agency is the language that your in-house team uses. When they are in full flow, and firing answers back and forth to each other across the office, with incredible complex terminology, you need to think about the fact that you may be out of the loop. Take a step back, and realise that you do not understand this world they are part of. It is for that reason that you may want to take the advantage of hiring an external agency.

 

If all of these factors are part of your current work-life, you need to seriously consider hiring a digital marketing agency in London. They can take the work out of your hands and leave you to get on with building a business.

 

 

 

Many businesses hesitate before they take on the services of a digital marketing agency. They have major issues with taking the leap in fact, but one of the biggest and most compelling –to them- issues is the fact that they feel they can od the work of a digital marketing agency themselves. In other words, why pay for something that you can do in your own offices, and probably better?

As it happens, nine out of ten companies cannot do what a digital marketing agency does and stay solvent. They don’t have the time to create content, distribute it, amplify it and generally market themselves online. This does take hours and hours every day, and if the company is trying to make profit and generally stay live, it has to get on with doing business rather than create content. That is why a digital marketing agency can prove to be such a clear asset to a client. It can get on with creating content and marketing that client while the client continues with the business activity that makes everything possible in the first place. It’s a powerful relationship, where the agency gives a lot to the client.

But what exactly does a digital marketing agency do? Well, it does a wide number of things, most of which are beyond the professional reach of client companies. For example, it handles all of the content creation the client company needs to have in place for marketing to be effective. It may also handle a wide range of advertising activity too, because advertising is a big part of building up a presence online. There are a number of other activities and projects that a digital marketing agency can be involved in. within the offices of such an agency exists a highly qualified, multi-faceted team that have been involved in a wide range of disciplines.

You can have a full service agency or lots of separate ones

It’s true. You can either work with a full-service agency that does everything a digital marketing agency can do or you can choose from a selection of agencies that, combined, have the same impact as a full-service model. We would choose the full-service model though, for one simple reason.

Control. You get real control and practicality from using just one agency. That means one agency to call and discuss the latest campaign with, and one agency to take calls from. It means less time trying to organise a project and more time for you to spend on your own business. Working with one single agency that manages all aspects of digital marketing means that you are more likely to be able to get things done, because you will have the power of focus.

This is important, because if things go wrong you will feel more focused as you deal with them. You won’t have to worry about organising telephone calls or meetings with several different people. Instead, you have the control that comes with working with one agency only.

What’s more, using one agency means that you get a full, integrated strategy. Everyone in the agency that is relevant will have a hand in your project, and this means that a full approach that has a team mentality behind it will be a strong feature of the work that is done. This kind of integrated approach is essential to high quality content, for example. An integrated approach to work means that you will have strong themes, branding and more positive outcomes as the project matures. You wouldn’t necessarily get that if you worked with many different agencies at once.

You can’t do it yourself

We touched on this earlier in the article. You don’t have the professional focus or manpower to manage a full content marketing strategy yourself. There are so many elements involved in the process that you can find yourself struggling to keep up with things as a project becomes more complex over time.

A team of experts can only manage that complexity. You don’t have that team in your building, and if you do you might as well call yourself a digital marketing agency.

Give into the actual reality of the situation and use an agency that can offer clear expertise and experience. They will take over the work of creating branding and focus on that and that alone. It is their expertise and they are used to spending hours every day creating the branding that you need.

 

In the next article in this series we will look at other aspects of digital marketing agencies that are useful for any company that wishes to build on and amplify it’s brand.